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The Moral Consequentiality of Television

UNIVERSITY OF PORTSMOUTH

A relatively under-analysed theme in the sociology of the media is the moral consequentiality for television viewers of representations and reports of the suffering of others. The theme has been broached by Michael Ignatieff, and this article uses an essay by him as an opportunity to develop the thesis that any consideration of the relationship between television and morality must centrally concern itself with the complex exchanges between television and its viewers. The article seeks to offer some initial themes and theses about the moral consequentiality of television.

Key Words: audiences • gifts • morality • television • universality

European Journal of Social Theory, Vol. 2, No. 4, 469-483 (1999)
DOI: 10.1177/13684319922224617


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